Lion Cereal wanted to participate in the 12th Dubai Corporate Games in March 2017 to build a brand awareness activation around the event. The idea was to give a creative spin to traditional sampling while introducing the cereal to the target audience as an all-day snack.

A roar room was designed, the team can register on the application and he has 30 sec to roar as loud as they can, the game would measure the sound level all while taking several photos of players. The application would automatically send the photo chosen by email, print it and they have the option to share it on social media.